Tour De Withum
College Recruiting Campaign
Tour De Withum is a dynamic college recruiting campaign for Withum + Smith + Brown accounting firm, which I spearheaded from 2023 to 2025. Each year featured a unique theme, designed to engage and attract top-tier college talent.
2024: The Game of Accounting - The 2024 theme, "The Game of Accounting," was designed to educate students about the intricacies and opportunities within the accounting profession. Through interactive and informative sessions, we demystified accounting concepts and demonstrated the exciting career paths available at Withum.
Throughout these years, I meticulously organized all social media strategies and office planning, ensuring each campaign was executed flawlessly and achieved its objectives. Explore my portfolio to see the innovative approaches and impactful results of the Tour De Withum campaign.